Hello, I’m Rakesh 👋, a product philomath and ambivert. With a background in Cognitive Science and Human Centered Design – Product Experience has been the cornerstone of my life. It informs the the way I see the world and inspires the way I shape the world.

I’m not ashamed to admit that I’m a product design purist. Of course, I value aesthetics, but I see them as a “hygiene factor” and necessity. Beyond the veneer of aesthetics, I’ve always strived to produce software that’s usable and powerful, where the features are instantly obvious or easy to discover and learn.

I have worked with the brands like WDO, TechSoup, Sony, Seagate, PWC, Lacoste and Levis to provide empathy driven designs for their products – with large and complex data sets.

Currently listening 🎧

Job done âš¡

Augmented Reality DSM 🔒
Design System for an augmented reality glass – streamlining tasks, removing redundancies in the process, encouraging communication and collaboration.

OTT Analytics Platform 🔒
Reveal meaningful connections between what users are actually interested in, so that over-the-top (OTT) media watching is time well spent.

Automotive Cyber Security ( CSMS ) 🔒
Cyber security management system to provide comprehensive and proven solution suites to protect connected cars and commercial vehicles against cyber attacks.

Container Leasing Application
Enterprise application framework for container shipping companies to put their assets to proper use and to be able to execute the business in cost effective manner.

See all projects âžœ